INTRODUCTION

Customer-centric and competitively dominant marketing strategies are vital to business success. By exploring the core concepts and tools of contemporary marketing management—from market segmentation and product positioning to distribution channel design and communications—this program equips you to develop your own effective customer-centric marketing strategy.

It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and scalable practices with meaningful results. To realize the promise of big-data profits, marketing leaders need to claim their stake in an increasingly noisy brand landscape, track business goals against evolving analytics and deliver meaningful benefits to consumers who crave human connection first.

COURSE OBJECTIVES

Strategic Marketing Management focuses on appraising go-to-market programs and designing integrated strategic marketing plans. You’ll learn how to evaluate marketplace potential and risk from the perspective of the firm’s unique ability to develop and deliver goods and services of meaningful customer value.

This program explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. As you examine marketing from a value-creation perspective, you will learn to evaluate the competitive advantage and potential of the unique goods and services your organization offers.

·      Taking Your Skills to the Next Level

Participating in classroom presentations, discussions, team problem solving, and in-depth case-study analysis, you will strengthen your capacity to:

• Analyze and understand customer needs and buying behavior
• Understand competitor strengths and weaknesses
• Identify shifts in the technological, regulatory, and cultural context of business
• Partner with collaborators to build go-to-market power
• Assess the economic impact and viability of various social media and digital strategies
• Understand marketing program development and implementation
• Comprehend your role in a fully integrated, strategic marketing plan

BOOK NOW LIMITED SPACES AVAILABLE!!!!!

Email:info@aicdtraining.com

 

 

INTRODUCTION

Customer-centric and competitively dominant marketing strategies are vital to business success. By exploring the core concepts and tools of contemporary marketing management—from market segmentation and product positioning to distribution channel design and communications—this program equips you to develop your own effective customer-centric marketing strategy.

It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and scalable practices with meaningful results. To realize the promise of big-data profits, marketing leaders need to claim their stake in an increasingly noisy brand landscape, track business goals against evolving analytics and deliver meaningful benefits to consumers who crave human connection first.

COURSE OBJECTIVES

Strategic Marketing Management focuses on appraising go-to-market programs and designing integrated strategic marketing plans. You’ll learn how to evaluate marketplace potential and risk from the perspective of the firm’s unique ability to develop and deliver goods and services of meaningful customer value.

This program explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. As you examine marketing from a value-creation perspective, you will learn to evaluate the competitive advantage and potential of the unique goods and services your organization offers.

·      Taking Your Skills to the Next Level

Participating in classroom presentations, discussions, team problem solving, and in-depth case-study analysis, you will strengthen your capacity to:

• Analyze and understand customer needs and buying behavior
• Understand competitor strengths and weaknesses
• Identify shifts in the technological, regulatory, and cultural context of business
• Partner with collaborators to build go-to-market power
• Assess the economic impact and viability of various social media and digital strategies
• Understand marketing program development and implementation
• Comprehend your role in a fully integrated, strategic marketing plan

BOOK NOW LIMITED SPACES AVAILABLE!!!!!

Email:info@aicdtraining.com

 

 

COURSE OVERVIEW

This course is facilitated by renowned experts with practical experience in this sector. It enriches participants with the skills needed to competently grown and become highly regarded as public relations professional and event manager. The course aims at on confidence building, imparting skills for professionalism in the business and understanding the dynamics of working with diverse groups of people. . The course covers a range of topics that leaves one a professional and competent wedding planner, corporate event manager, public relations personnel, promotions and sponsorship specialist and many more trades.

FOR MORE DETAILS AND COURSE OUTLINE PLEASE CONTACT:

PIERRE DUPLIS BRENNER

The Admission Director

AFRICA INSTITUTE FOR CAPACITY DEVELOPMENT (AICD)

HEAD OFFICE:

21 Detroit Plaza |Pretoria Road|Kempton Park|

Gauteng. SOUTH AFRICA

Telephone : +27 733797377

Whatsapp Number : +27 733797377

Email:info@aicdtraining.com

https://aicdtraining.com/

 

For more information https://aicdtraining.com/apply-online/

1. INTRODUCTION

 

Customer-centric and competitively dominant marketing strategies are vital to business success. By exploringthe core concepts and tools of contemporary marketing management—from market segmentation  and  product positioning to distribution channel design and communications—this program equips you to develop your own effective customer-centric marketing strategy.

It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and scalable practices with meaningful results. To realize the promise of big-data profits, marketing leaders need to claim their stake in an increasingly noisy brand landscape, track business goals against evolving analytics and deliver meaningful benefits to consumers who crave human connection first.

 

 

2. EXPECTED OUTCOME

 

The Online Strategic Marketing Management focuses on appraising go-to- market programs and designing integrated strategic marketing plans. You’ll learn how to evaluate marketplace potential and risk from the  perspective of the firm’s unique ability to  develop and deliver goods and services of meaningful customer value.

This program explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. As you

 

examine marketing from a value-creation perspective, you will learn to evaluate the competitive advantage andpotential of the unique goods and services your organization offers.

3. TAKING YOUR SKILLS TO THE NEXT LEVEL

 

Participating in classroom presentations, discussions, team problem solving, and in-depth case-study analysis, you will strengthen your capacity to:

• Analyze and understand customer needs and buying behavior

 

• Understand competitor strengths and weaknesses

 

• Identify shifts in the technological, regulatory, and cultural context of business
• Partner with collaborators to build go-to-market power

 

• Assess the economic impact and viability of various social media and digital strategies
• Understand marketing  program development  and implementation

 

• Comprehend your  role in a fully integrated,  strategic marketing plan

 

 

4. IMPROVING YOUR ORGANIZATION’S PERFORMANCE

 

To thrive in a highly competitive marketplace, companies must develop marketing plans that align them with their customers and differentiate them from their competitors. Without integrated and  innovative  strategies, corporate leaders will struggle to create value and generate growth.

 

This program explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. As you examine marketing from a value-creation perspective, you will learn to evaluate the competitive advantage and potential of the unique goods and services your organization offers.

 

 

5. WHO IS RIGHT FOR THE PROGRAM

 

Strategic Marketing Management addresses the needs of two distinct groups  of executives at large established companies. Marketing managers will examine a structured approach to market analysis  and  strategy development and will learn how to improve their planning and implementation skills. General managers will explore how marketing efforts can contribute to enterprise success and will learn how to audit the performanceof their marketing function.

Participant titles may include, but are not limited to:

 

• Brand manager

 

• Business intelligence manager

 

• Director business development

 

• Director of operations

 

• Financial analyst

 

• General manager

 

• Senior marketing manager

 

• Marketing director

 

• Marketing manager

 

• Vice president of marketing

 

• Marketers involved in developing, informing and implementing their organisation’s marketing, product and brand plans; and
• Key account managers in marketing research houses and communication agencies who influence andwork with clients in developing marketing

 

6. PAST PARTICIPANTS REPRESENTED: Industries

3%Agriculture 11%Chem/Pharm/Bio 3%Communications 20%Consumer Products 3%Education 11%Financial 7%Health Care 7%High Technology 11%Manufacturing 4%Nonprofit Services

6%Professional Services 2%Raw Materials/Energy 3%Real Estate/Construction 3%Retail Services 6%Utilities/Telecommunications 7%Parastatal Organizations

37%Government Organizations

 

 

7. YOUR COURSE OF STUDY

 

Strategic Marketing Management explores the following topics:

 

1. Marketing as a Value Creation Process

 

A framework for analyzing market opportunities and risks, and understanding customer needs using state-of-the-art techniques

The role of value creation in acquiring and retaining customers

 

1. Analyzing Buyer Behavior

 

Understanding the buying decision process

 

Determining the needs and wants of existing and prospective customers Research techniques for understanding customers and prospects

1. Selecting the Target Market and Positioning the Product

 

The advantages of market segmentation

 

Product positioning as the foundation for developing the marketing mix Standardization versus customization: the world of one-to-one marketing

1. Developing the Integrated Marketing Program to Generate Maximum Customer Value

Designing products and services that deliver meaningful customer value The “augmented” product as an antidote to commoditization

 

Marketing communications planning: budget and the media mix Going to market: designing and managing the distribution channel Positioning the Internet as an effective online sales tool

1. Redefining for the Digital World

 

Understand how digital and social contribute to a sustainable business strategy

Identify unmet customer needs in the digital and social spheres

 

Effectively allocate resources and budgets across a growing number of digital channels

1. Capturing Created Value for the Firm Pricing: shifting from cost- to value-based pricing Characteristics of profitable pricing practices
2. Marketing Management Creating the marketing plan Anticipating and adapting to change Ethical and legal issues

 

 

8. EXPECTED OUTCOME

 

You’ll walk away from Strategic Marketing Management with:

 

A    common    language    and    context    for    marketing    discussions    with management, internal strategists and partner firms

Hands-on experience using marketing metrics to interpret consumer behavior and adapt your strategy accordingly

A marketing strategy toolkit

 

A renewed sense of your brand’s meaning and purpose

 

Out-of-the-box techniques for attracting the right customers and nurturing those relationships

FOR MORE DETAILS AND COURSE OUTLINE PLEASE CONTACT:

PIERRE DUPLIS BRENNER

The Admission Director

AFRICA INSTITUTE FOR CAPACITY DEVELOPMENT (AICD)

HEAD OFFICE:

21 Detroit Plaza |Pretoria Road|Kempton Park|

Gauteng. SOUTH AFRICA

Telephone : +27 733797377

Whatsapp Number : +27 733797377

Email:info@aicdtraining.com

https://aicdtraining.com/

 

For more information https://aicdtraining.com/apply-online/

INTRODUCTION

Customer-centric and competitively dominant marketing strategies are vital to business success. By exploring the core concepts and tools of contemporary marketing management—from market segmentation and product positioning to distribution channel design and communications—this program equips you to develop your own effective customer-centric marketing strategy.

It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and scalable practices with meaningful results. To realize the promise of big-data profits, marketing leaders need to claim their stake in an increasingly noisy brand landscape, track business goals against evolving analytics and deliver meaningful benefits to consumers who crave human connection first.

COURSE OBJECTIVES

Strategic Marketing Management focuses on appraising go-to-market programs and designing integrated strategic marketing plans. You’ll learn how to evaluate marketplace potential and risk from the perspective of the firm’s unique ability to develop and deliver goods and services of meaningful customer value.

This program explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. As you examine marketing from a value-creation perspective, you will learn to evaluate the competitive advantage and potential of the unique goods and services your organization offers.

·      Taking Your Skills to the Next Level

Participating in classroom presentations, discussions, team problem solving, and in-depth case-study analysis, you will strengthen your capacity to:

• Analyze and understand customer needs and buying behavior
• Understand competitor strengths and weaknesses
• Identify shifts in the technological, regulatory, and cultural context of business
• Partner with collaborators to build go-to-market power
• Assess the economic impact and viability of various social media and digital strategies
• Understand marketing program development and implementation
• Comprehend your role in a fully integrated, strategic marketing plan

BOOK NOW LIMITED SPACES AVAILABLE!!!!!

Email:info@aicdtraining.com

 

 

INTRODUCTION

Customer-centric and competitively dominant marketing strategies are vital to business success. By exploring the core concepts and tools of contemporary marketing management—from market segmentation and product positioning to distribution channel design and communications—this program equips you to develop your own effective customer-centric marketing strategy.

It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and scalable practices with meaningful results. To realize the promise of big-data profits, marketing leaders need to claim their stake in an increasingly noisy brand landscape, track business goals against evolving analytics and deliver meaningful benefits to consumers who crave human connection first.

COURSE OBJECTIVES

Strategic Marketing Management focuses on appraising go-to-market programs and designing integrated strategic marketing plans. You’ll learn how to evaluate marketplace potential and risk from the perspective of the firm’s unique ability to develop and deliver goods and services of meaningful customer value.

This program explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. As you examine marketing from a value-creation perspective, you will learn to evaluate the competitive advantage and potential of the unique goods and services your organization offers.

·      Taking Your Skills to the Next Level

Participating in classroom presentations, discussions, team problem solving, and in-depth case-study analysis, you will strengthen your capacity to:

• Analyze and understand customer needs and buying behavior
• Understand competitor strengths and weaknesses
• Identify shifts in the technological, regulatory, and cultural context of business
• Partner with collaborators to build go-to-market power
• Assess the economic impact and viability of various social media and digital strategies
• Understand marketing program development and implementation
• Comprehend your role in a fully integrated, strategic marketing plan

BOOK NOW LIMITED SPACES AVAILABLE!!!!!

Email:info@aicdtraining.com

 

 

INTRODUCTION

Customer-centric and competitively dominant marketing strategies are vital to business success. By exploring the core concepts and tools of contemporary marketing management—from market segmentation and product positioning to distribution channel design and communications—this program equips you to develop your own effective customer-centric marketing strategy.

It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and scalable practices with meaningful results. To realize the promise of big-data profits, marketing leaders need to claim their stake in an increasingly noisy brand landscape, track business goals against evolving analytics and deliver meaningful benefits to consumers who crave human connection first.

COURSE OBJECTIVES

Strategic Marketing Management focuses on appraising go-to-market programs and designing integrated strategic marketing plans. You’ll learn how to evaluate marketplace potential and risk from the perspective of the firm’s unique ability to develop and deliver goods and services of meaningful customer value.

This program explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. As you examine marketing from a value-creation perspective, you will learn to evaluate the competitive advantage and potential of the unique goods and services your organization offers.

·      Taking Your Skills to the Next Level

Participating in classroom presentations, discussions, team problem solving, and in-depth case-study analysis, you will strengthen your capacity to:

• Analyze and understand customer needs and buying behavior
• Understand competitor strengths and weaknesses
• Identify shifts in the technological, regulatory, and cultural context of business
• Partner with collaborators to build go-to-market power
• Assess the economic impact and viability of various social media and digital strategies
• Understand marketing program development and implementation
• Comprehend your role in a fully integrated, strategic marketing plan

BOOK NOW LIMITED SPACES AVAILABLE!!!!!

Email:info@aicdtraining.com