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COURSE OVERVIEW
Non-profit organizations rely on leadership for success. As suggested in strategic management, the leader needs to bring all of his/her resources together to be successful. A significant part of an organization’s success depends on the strategic plan that is developed and implemented for the organization. This course highlights the importance of leadership for realizing an organization’s fullest potential. It also introduces strategic planning – a process by which staff and board members can bring their shared vision of success into being.
This course will focus on strategic and entrepreneurial approaches of nonprofit organizations. Emphasis will be place on the tools, methods and approaches of social entrepreneurs and managers. Case studies, self assessment instruments and application exercises will be used to examine, assess, evaluate and apply strategic planning, management and entrepreneurial concepts.
The course will equip students to develop an understanding of strategic planning and management, to know the ethical implications of the process, and to be able to apply the process by developing a strategic plan for an organization. A collaborative learning approach is stressed and students work in a group on a strategic plan project for a specific organization and participate in discussions regarding the strategic planning process
Strategic planning is important, but at the same time can be a complex issue especially for new and small organizations. Looking at the NGO sector, one may find that many NGOs do not have well drafted strategic plan and the few NGOs that have the plans are written in a very complex way. These are either too lengthy or too complicated to implement and are therefore not put into use.
Strategic plan in reality is a living document which directs the overall functioning of any organization. With this guide we provide all the details pertaining to strategic planning, so that you can develop a strategic plan for your organization
2. COURSE OBJECTIVES
Upon completion of this course, students will be able to
- Demonstrate understanding of strategic planning as a decision-making process;
- Articulate the theory of organizational success that underlies strategic planning;
- Demonstrate skill in conducting the forms of analysis that strategic planning requires; and
- Articulate how strategic planning can contribute to the success of the visionary leadership paradigm.
- Assess the role and function of social entrepreneurship in the effective management of nonprofit organizations
- Apply strategic management approaches in improving the performance of nonprofit organizations
- Evaluate and assess the effectiveness of nonprofit organizations in achieving their mission, purpose and goals
- Expand your competencies in leading, managing, controlling and changing nonprofit organization
3. LEARNING OUTCOMES
Knowledge & Understanding
By the end of the study-unit the student will be able to:
– Demonstrate the importance of strategic management to the success of an NGO;
– Demonstrate understanding of different strategic frameworks;
– Identify the key elements of a strategic plan;
– Apply, through assignment, the main stages of strategic planning to an area of their choice;
– Demonstrate, through assignment, how to translate strategy into a medium-term implementation plan;
– Critically discuss the main strategic challenges facing NGOs;
– Demonstrate a critical understanding, through class discussion of the potential challenges and risks associated with the implementation of a strategic plan;
– Demonstrate an understanding of the importance of monitoring a strategic plan, and how to develop a monitoring framework.
2. Skills
By the end of the study-unit the student will be able to:
– Analyse and plan, in their respective field, from a medium- and long-term perspective;
– Apply different analytical tools to understanding the NGO internal and external environments;
– Formulate a strategy for a given NGO;
– Draw up an implementation plan;
– Deliver agreed outputs on time, on budget and to agreed standards;
– Develop indicators for monitoring NGO performance.
4. TARGET GROUP
All managers and professionals who are involved in influencing, formulating or supporting the planning and strategy of their government or semi government entity, department or corporation. The course is also beneficial to those who are responsible for linking, measuring and improving the performance of the organization, including sector and department managers, strategy or performance management professionals, balanced scorecard managers, and research analysts.
- Senior Management of Non-Profit Organization
- Finance team of Non-Profit Organization
- Financial Planning and Forecasting Specialists
- Scientific and Technological Policymakers
- Internal Auditors and Management Accountants
- Senior Government officials
- Staff of the Anti-Corruption Commissions
- PMO directors
- Program directors
- Program managers
- Senior project managers
- Business Analysts
- Project Managers
- Project Directors
- Project Team Leaders
- product Managers
- IT Project Directors
- Senior Managers and others.
5. COURSE OUTLINE
Module 1: An overview of strategic management
- Strategic management: Definition and process
- Key terms in Strategic Management
- The nature of strategic decisions.
- The strategy managers: the role and tasks.
- Strategic planning and its benefits and pitfalls
Module 2: Importance of Strategic Planning for Non-Profit Organization
Module 3: Strategy Formulation: Vision and Mission of Non-Profit Organization
- The vision & mission
- Importance of vision and mission
- Components of mission statement
- Writing and evaluating mission statement.
Module 4: Strategy Formulation: External & Internal Assessment (PESTEL Analysis) for Non-Profit Organization
- Operating environment scanning
- Structural analysis of competitive forces
- The structure and performance of the industry as a whole.
- The structure and performance of individual competitors.
- Company situation analysis.
- Financial diagnosis
- Other functional areas diagnosis
- Existing strategies audit
- SWOT analysis
Module 5: Stakeholder Analysis
Module 6: Strategies in Action for Non-Profit Organization
- Long-term Objectives
- Types of Strategies
- Integration Strategies
- Intensive Strategies
- Diversification Strategies
- Defensive Strategies
- Michael Porter’s Generic Strategies
- Means for achieving Strategies
- Strategic Management in non-profit and Government Organization
- Strategic Management in small firms
Module 7: Strategy Formulation: Organization Al Process for Non-Profit Organization
- The strategy-making hierarchy
- Corporate strategy
- Line of business strategies
- Functional strategies
- Operating strategies
- The factors shaping strategy
- Strategy and ethics
- The basic strategy-making approaches.
Module 8: Creating Public Value
Module 9: Strategy Analysis and Choice for Non-Profit Organization
- A comprehensive strategy formulation framework
- The input stage
- The matching stage
- SWOT Matrix
- Space Matrix
- BCG Matrix
- IE Matrix
- The Grand Strategy Matrix
- The decision
- QSPM Matrix
- Strategy choice criteria
- Consistency tests
- Clarity of goals
- Appropriate timing
- Flexibility
- Management commitment
- The politics of strategy choice
Module 10 :Social Entrepreneurship
Module 11: Transformational Leadership
Module 12: Public Relations
Module 13: Presenting Your Final Strategic Plan
- Draw up an implementation plan;
- Deliver agreed outputs on time, on budget and to agreed standards;
- Develop indicators for monitoring NGO performance.
Module 14: Strategy Implementation for Non-Profit Organization
- Analyzing strategy-change
- Analyzing organizational structure
- Analyzing organizing culture
- Developing an effective reward structure
- Exerting strategic leadership
- Selecting an implementation approach
- Implementing strategy and evaluating the results
- Annual objectives and policies
- Resource allocation
- Managing conflicts
Module 15: Strategies Evaluation
- Evaluation Framework
- Characteristics of an effective evaluation system
- Contingency planning
- Auditing
- 21t century challenges in Strategic Management
Module 16: Strategic Control
- The strategic control processes
- The management information system (MIS) and strategic control
- Top management & strategic control
3. FOR MORE INFORMATION
For more information, please contact:
PIERRE DUPLIS BRENNER
The Admission Director
AFRICA INSTITUTE FOR CAPACITY DEVELOPMENT (AICD)
HEAD OFFICE:
21 Detroit Plaza |Pretoria Road|Kempton Park|
Gauteng. SOUTH AFRICA
Telephone : +27 733797377
Whatsapp Number : +27 733797377
Email:info@aicdtraining.com
OUR SERVICES:
TRAINING| SHORT COURSES| CONSULTANCY| RESEARCH| RECRUITMENT| MANAGEMENT CONSULTING
IN PARTNERSHIP WITH:
SADC Institute of Commerce and Industrial Practice
Gauteng. SOUTH AFRICA
