COMPETITION AND PRICE REGULATION STRATEGY
- COURSE OVERVIEW
Many organisations are using pricing strategies to drive more profitable growth in response to relentless pressure to produce profits. An uncoordinated pricing strategy or trial-and-error approach to pricing can reduce a firm’s bottom line. Although pricing is an easy-to-understand marketing mix element, changing prices can have an impact on the company, the products and portfolio.
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AFRICA INSTITUTE FOR CAPACITY DEVELOPMENT (AICD)
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