20 Oct 2024

E-TOURISM MANAGEMENT

E-TOURISM MANAGEMENT

COURSE OVERVIEW

The concept of “ecotourism” provides destinations (whether they are small resorts or entire countries) with the opportunity to attract tourist revenue while maintaining the long term economic and environmental viability of the region. This course will provide tourism planners-on both a national and a community level-with recommended tools and strategies to develop and implement plans for effectively attracting and accommodating the “ecotourist,” while conserving the areas natural resources and benefiting the local people. The course will also help participants understand the unique structure of the ecotourism industry and how all players in the ecotourism field must work within the principles of responsible ecotourism.

Specifically, public sector planners will learn to better plan and manage the impact of tourism on their destination; to work with local tour operators, resort owners, and park managers to manage the area effectively; to obtain assistance from international conservation organizations and lending institutions; and to work with the local community.

This AICD course will provide tourism planners-on both a national and a community level-with recommended tools and strategies to develop and implement plans for effectively attracting and accommodating the “ecotourist,” while conserving the areas natural resources and benefiting the local people.

COURSE OBJECTIVES

Course objectives include:

  • Appreciate eco-tourism and its relevance to the recreation and tourism.
  • Interpret current trends in eco-tourism.
  • Analyze eco-tourism markets and thier sustainability.
  • Gain skills in the planning, design, development and maintenance of the environment for sustainable leisure activities.
  • Appreciate eco-tourism and its relevance to the recreation and tourism
  • Interpret current trends in eco-tourism
  • Analyze eco-tourism markets and thier sustainability
  • Gain skills in the planning, design, development and maintenance of the environment for sustainable leisure activities
  • Experience a variety of eco-tourism activities

LEARNING OUTCOMES

  • Appreciate the importance of Eco-Tourism in recreation and  tourism
  • Knowledge on concepts, goals, objectives and evolution of Eco-tourism development
  • Skills to conduct a cost-benefit study of eco-tourism

TARGET AUDIENCE

This course is designed for professionals who are interested in learning about sustainable tourism management and marketing. It is ideal for individuals who work in the tourism industry or are planning to start a career in this field.

COURSE OUTLINE

Introduction

  • What is “ecotourism,” and how did it evolve?
  • How ecotourism has been used as a tool for conservation and sustainable development
  • How does the ecotourism industry work?

  • What distinguishes the ecotravel market from mainstream travel?
  • What are the trends in the ecotour/ecolodge market that attracts customers?
  • What does the private sector need from government to succeed?
  • The role of non-profits in the ecotourism industry
  • How ecotour businesses should work with protected areas and local communities
  • What guidelines and “green” practices are important for the industry to implement?
  • Avoiding a stampede of ecotour business that undermines sustainability
  • Marketing trends in ecotourism: finding consumers who care
  • The Ecotourism Market

  • Who is the ecotourist and what are they seeking in a vacation?
  • Understanding all the market players-from travel agents to non-profits
  • Ecotourism Planning for Governments

  • How to implement the critical elements of successful national or regional ecotourism plans
  • Who should be involved?
  • Assessing existing management and marketing procedures
  • Reviewing current available infrastructure
  • Evaluating the capacity of communities, private sector, and parks to manage tourism
  • Developing marketing and management plans
  • Establishing clear goals for resources protection and monitoring
  • Developing training/small-scale finance programs
  • Destination marketing techniques that work

  • Identifying your niche
  • Familiarizing specialty travel vendors with your sites
  • Developing itineraries that meet demands of ecotour operators
  • Getting media exposure
  • Trade fairs and conferences worth attending
  • Proven techniques for using tourist dollars for long-term sustainability

  • Analyzing demand for ecotourism in parks and protected areas
  • Setting appropriate fees for use of parks and protected areas
  • Establishing appropriate policies for funds generated by parks and protected areas
  • Managing the impacts of tourism on the local environment and culture

  • Long-term community involvement procedures
  • Assessing the capacity of a destination
  • Key alliance partners and how to most effectively benefit from your alliance

  • international lending institutions
  • international and local conservation organizations
  • local community groups
  • Planning tools for communities impacted by ecotourism

  • How local communities can successfully develop grass roots ecotourism projects
  • How can community leaders more effectively manage ecotourism for the benefit of the local economy and environment?
  • How to avoid the dangers of too much success too quickly
  • Educating the ecotourist

  • Keeping travelers interested and enthusiastic
  • Education and interpretation techniques
  • Alternatives to a visitor center
  • How are guides trained and how should they be trained in the future?
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    FOR MORE DETAILS AND COURSE OUTLINE PLEASE CONTACT:

    PIERRE DUPLIS BRENNER

    The Admission Director

    AFRICA INSTITUTE FOR CAPACITY DEVELOPMENT (AICD)

    HEAD OFFICE:

    21 Detroit Plaza |Pretoria Road|Kempton Park|

    Gauteng. SOUTH AFRICA

    Telephone : +27 733797377

    Whatsapp Number : +27 733797377

    Email:info@aicdtraining.com

    https://aicdtraining.com/

     

    For more information https://aicdtraining.com/apply-online/

    Location:
    Category:
    Start Date: 02 June 2025
    End Date: 13 June 2025
    Fees US$3,500 per participant for 10days

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