INTRODUCTION

Customer-centric and competitively dominant marketing strategies are vital to business success. By exploring the core concepts and tools of contemporary marketing management—from market segmentation and product positioning to distribution channel design and communications—this program equips you to develop your own effective customer-centric marketing strategy.

It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and scalable practices with meaningful results. To realize the promise of big-data profits, marketing leaders need to claim their stake in an increasingly noisy brand landscape, track business goals against evolving analytics and deliver meaningful benefits to consumers who crave human connection first.

COURSE OBJECTIVES

Strategic Marketing Management focuses on appraising go-to-market programs and designing integrated strategic marketing plans. You’ll learn how to evaluate marketplace potential and risk from the perspective of the firm’s unique ability to develop and deliver goods and services of meaningful customer value.

This program explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. As you examine marketing from a value-creation perspective, you will learn to evaluate the competitive advantage and potential of the unique goods and services your organization offers.

·      Taking Your Skills to the Next Level

Participating in classroom presentations, discussions, team problem solving, and in-depth case-study analysis, you will strengthen your capacity to:

• Analyze and understand customer needs and buying behavior
• Understand competitor strengths and weaknesses
• Identify shifts in the technological, regulatory, and cultural context of business
• Partner with collaborators to build go-to-market power
• Assess the economic impact and viability of various social media and digital strategies
• Understand marketing program development and implementation
• Comprehend your role in a fully integrated, strategic marketing plan

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Email:info@aicdtraining.com